Can I embed a video in my email marketing campaign?

Yes, technically you can; but it won't always work — and it's almost never the best strategic choice.

Why Optimize For Search Engines?

The size of the web is expansive. You may have an innovative site with great content, but how do you stand out among billions of other web sites? The indexed…

How to properly use social network branding

Although a substantial amount of businesses have started to create social media accounts, simply having an account is not enough. Properly integrating social media into your website is vital for…

Don't Buy Links, Build Them!

SEO can be a very challenging to get right. A good working SEO strategy is one that has a great deal of diversity on how it attains visitors. The buying…

Email Design 101

The emails you send out have to be formatted to display correctly to the greatest amount of viewers possible. This means following email design best practices to assure proper rendering…

Build and Maintain Customer Loyalty

You have the facebook “likes” but how do you transfer those online fans into real customers? Here are a few tips on how to convert your “likes” into clients, customers…

What is Search Engine Optimization?

Those three letters: SEO. You hear about the importance of SEO all the time...but what IS it?!

Spam-A-Lot

How to keep your messages out of the spam folder.